THE ATHLETIC PERFORMANCE COMPANY
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360° extreme
sports training
The ups, the downs, the loneliness, the grind, the focus, the discipline, the mindset, the diet, the equipment, the community — and everything in between.
Everything to make you a machine.


ABOUT MACHINE ATHLETE
ABOUT MACHINE ATHLETE
This isn't a highlight reel. This is the engine room.
When you join Machine Athlete as an annual member, you're stepping into the same system Adam Knox uses to develop world-class surfers — and you're getting all of it, no watered-down version.
Here's what's inside:
Your membership gives you full access to Adam's coaching content library — technique breakdowns, video analysis, and the kind of biomechanical intel that exposes energy leaks in your movement before they become bad habits. Whether you're chasing your first barrel or your next CT event, the standard doesn't change.
Training programs built around the surfer as an athlete — strength, mobility, surf skate integration, and functional movement that translates directly into performance in the water.
Surf skate technique content that bridges your land training to your ocean surfing, so every session on a skateboard is making you a better surfer.
Equipment guidance from someone who's seen it all — boards, fins, leashes, wetsuits and more. Adam cuts through the noise so you stop guessing and start making smart choices for your body and your surf.
Exclusive access to professional athletes and the people in their corner — coaches, trainers, shapers, and the inner circle conversations that don't make it to social media.
Early access to surf retreats and events — you're first in the door, first in the water.
Community — a tribe of athletes who are serious about progression, whether they're learning to pop up or preparing for a podium. Share clips, favorite surf spots and all around stoke.
And when you need it most — direct 1-on-1 coaching with Adam Knox himself.
One membership. Every level. No Ceiling.
Our Philosophy
You don’t lower the standard because you’re not a professional.
You raise your intent — and grow into your potential.
Not everyone goes pro, but everyone can train with purpose, structure, and direction.
The goal is simple:
Become the most capable version of yourself — in and out of the water
This isn't a highlight reel. This is the engine room.
When you join Machine Athlete as an annual member, you're stepping into the same system Adam Knox uses to develop world-class surfers — and you're getting all of it, no watered-down version.
Here's what's inside:
Your membership gives you full access to Adam's coaching content library — technique breakdowns, video analysis, and the kind of biomechanical intel that exposes energy leaks in your movement before they become bad habits. Whether you're chasing your first barrel or your next CT event, the standard doesn't change.
Training programs built around the surfer as an athlete — strength, mobility, surf skate integration, and functional movement that translates directly into performance in the water.
Surf skate technique content that bridges your land training to your ocean surfing, so every session on a skateboard is making you a better surfer.
Equipment guidance from someone who's seen it all — boards, fins, leashes, wetsuits and more. Adam cuts through the noise so you stop guessing and start making smart choices for your body and your surf.
Exclusive access to professional athletes and the people in their corner — coaches, trainers, shapers, and the inner circle conversations that don't make it to social media.
Early access to surf retreats and events — you're first in the door, first in the water.
Community — a tribe of athletes who are serious about progression, whether they're learning to pop up or preparing for a podium. Share clips, favorite surf spots and all around stoke.
And when you need it most — direct 1-on-1 coaching with Adam Knox himself.
One membership. Every level. No Ceiling.
Our Philosophy
You don’t lower the standard because you’re not a professional.
You raise your intent — and grow into your potential.
Not everyone goes pro, but everyone can train with purpose, structure, and direction.
The goal is simple:
Become the most capable version of yourself — in and out of the water
MACHINE MODE
Personalized coaching. Science-backed training. Pro-level insights. Full coverage.
COACHING METHODS
+
SURF RETREATS
+
COMMUNITY
+
MEET THE MACHINIST
+
COACHING METHODS
+
SURF RETREATS
+
COMMUNITY
+
MEET THE MACHINIST
+
COACHING METHODS
+
SURF RETREATS
+
COMMUNITY
+
MEET THE MACHINIST
+
Your community is waiting for you
FOR EVERY EXTREME


SURFING →
CARVER SURF SKATE →
WORKOUTS →
MERCH